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AFFILIATE PROGRAM TERMS & CONDITIONS:
These terms and conditions, together with any previously posted amendments,
schedules, attachments or exhibits (collectively the “Terms & Conditions”)
govern your participation as a “Publisher” and member of the Big Top Networks
Affiliate Program (the “Affiliate Program”), a non-exclusive, online marketing
network sponsored by Tightrope Interactive, Inc. conducting business under
the name “Big Top Networks” and further referred to in this document as such.
As used herein, the terms “you” and “your(s)” shall refer to the corporate
or individual entity owning, either directly or indirectly, the referring
URL of each Publisher, and the term “Publisher” shall refer to a web site,
e-mail or search engine marketer or other distributor of offers, as defined
below.
From time to time, Big Top Networks may amend, supplement or replace entirely
these Terms & Conditions by (i) posting updated Terms & Conditions
or supplements, amendments or exhibits thereto (collectively the “Updated
Conditions”) on the Big Top Networks web site and (ii) if, in the reasonable
judgment of Big Top Networks, the Updated Conditions are material, notifying
each affected party via e-mail at the address specified on the Account Information
page of the Big Top Networks web site. Thereafter, the Updated Conditions
shall be deemed effective five (5) business days after the later of such
posting or e-mail transmission (the “Effective Date”) AND you will be conclusively
deemed to have consented to, and agreed to be bound by, the Updated Conditions
UNLESS your termination notice is received by us prior to the Effective Date;
provided, that no Updated Condition will affect your right to receive any
Commissions earned by you prior to the Effective Date.
1. The Affiliate Program. Big Top Networks solicits customers on behalf
of its advertising clients (a “Client” or the “Clients”) through the placement
of advertising offers (“Offers”) published by members of the Affiliate Program
or their “Sub-Publishers,” as defined below. Offers may be banners, text
links, graphical image files, transactional ads or other electronic promotions
of a Client's products and/or services that are published by members of the
Affiliate Program.
1.1. Application. You may apply to join the Big Top Networks Affiliate Program
by completing the form insertions appearing on the Account Information page
of the Big Top Networks web site and then clicking the “Submit” button. By
clicking on the “Submit” button you acknowledge that you have read, accepted
and agreed to be bound by these Terms & Conditions, as they may be modified
from time to time by any Updated Conditions.
1.1.1. Pre-Condition. As a condition to your membership, you represent and
warrant, and covenant on an ongoing basis, that your web site: (i) does not
violate any law or regulation governing (A) false or deceptive advertising,
(B) sweepstakes or (C) gambling; (ii) does not contain any comparative advertising,
trade disparagement or libelous, defamatory or infringing content; and (iii)
does not contain any machine-readable code that could be unintentionally
downloaded onto a recipient's computer (such as a worm, virus, Trojan Horse
or other self-executing computer program).
1.1.2. Ineligible Websites. Web sites that do not feature customer-friendly
site navigation or contain content (including pornographic or hateful content)
that Big Top Networks, in its sole discretion, determines does not meet an
acceptable commercial or aesthetic standard are not eligible for membership.
If Big Top Networks, in the exercise of reasonable discretion, determines
your web site to be ineligible, all commissions, whether earned or unearned,
shall be forfeit.
1.2. Membership. Your membership in the Big Top Networks Affiliate Program
will commence on the date your application to join the Affiliate Program
is submitted to Big Top Networks, and will continue unless terminated by
one of us. Membership is limited to the specific URL(s) provided by you to
Big Top Networks in the Account Registration section of the Big Top Networks
web site. Please note that Big Top Networks reserves the right to terminate
an existing membership in its sole discretion, for any reason or for no reason
at all.
1.2.1. User Name and Password. Upon submission of your application, you
will automatically be issued a user name and a password. Your use of these
identifiers is limited only to you, and may not, under any circumstances,
be distributed to any other person, including without limitation any Sub-Publisher.
1.3. Special Rules Governing Sub-Publishing. A member of the Affiliate Program
may solicit non-member Publishers to distribute Offers (collectively “Sub-Publishers”),
provided that each Sub-Publisher must agree specifically to be bound by the
restrictions and conditions set forth in Sections 1.1.1, 1.1.2, 1.3.2, 1.4,
1.5, 2.1, 4 and 5.2.2.
1.3.1. Relationship among Publisher, Sub-Publisher(s) and Big Top Networks.
Each Sub-Publisher shall, for purposes of these Terms & Conditions, be
deemed to be an agent of the Affiliate Program member, with the Affiliate
Program member responsible in all respects for the activities of its Sub-Publishers.
Any breach by your Sub-Publishers of these Terms & Conditions shall be
deemed a breach by you. It is understood and agreed between you and Big Top
Networks that (i) Big Top Networks is not and shall not be party to any agreement
between you and any Sub-Publisher, (ii) you are not authorized to make any
commitments on behalf of Big Top Networks to any Sub-Publisher, including
but not limited to any payment or other commitment by Big Top Networks, and
(iii) no license other than the license set forth in Section 2.2 may be extended
by you to any Sub-Publisher.
1.3.2. No Third-Party Beneficiary Status. Nothing in Big Top Networks permission
to engage Sub-Publishers may be construed as extending to any Sub-Publisher
the status of third-party beneficiary of any agreement between Big Top Networks
and you, including without limitation these Terms & Conditions.
1.4. Special Rules Governing E-Mail Campaigns. By accepting membership in
the Affiliate Program you agree to refrain from originating, authorizing
or participating in any non-consensual campaigns or promotions, whether by
e-mail, telephone or otherwise, including but not limited to “spamming.” E-mail
distribution may only be made to those recipients who have agreed in advance
to receive such transmissions from you (i.e., “opted-in”).
1.4.1. In the event that Big Top Networks or a Client receives a complaint
from any recipient of an Offer transmitted by you, upon our request you will
immediately provide us with appropriate records verifying that recipient's
consent to receive e-mail transmissions from you. Such records include, but
may not necessarily be limited to, the Internet address of your opt-in/opt-out
web site, the date of the recipient's action and your privacy policy.
1.4.2. You may not use a Client's name (including any abbreviation thereof)
in the originating e-mail address line or subject line of any e-mail transmission.
Your use of Offers in e-mails is further restricted by the provisions of
Section 2 hereof.
1.4.3. No Misleading Headers or Other Masking of Email Origin. An email
may not include falsification of header information, false registrations
for email accounts or IP addresses used in connection with email ads, and
retransmissions of an email ad for the purpose of concealing its origin.
Publisher and/or their email delivery providers are prohibited from relaying
or retransmitting emails from a computer or computer network that was accessed
without authorization.
1.4.4. Subject lines may not be false or misleading such that it would likely
mislead a reasonable recipient as to the contents or subject matter of the
message. You may only use approved Subject Lines available in our login area
or other Subject Lines for which you have documented approval from Big Top
Networks.
1.4.5. Email Ads Must Contain Clear Identification. Messages containing
advertisements or solicitations must identify themselves as such, and do
so by "clear and conspicuous" means. For example by stating in the message
body “This advertisement is brought to you by (Your Company)” Further, the
sender must identify itself as the initiator and sender of the email including
company name, email and physical address.
1.4.6. Effective Method of Opting Out of Future Mailings. Senders of commercial
emails covered by the Act must give recipients an effective means of requesting
not to receive future email ads from that sender. At a minimum the publisher
must give the recipient the ability to send a reply message to unsubscribe,
opt out via postal letter and provide a functional unsubscribe link that
must remain operation for 30 days from the date of the original email transmission.
1.4.7. All unsubscribe requests must be adhered to within 10 business from
their receipt. You may not sell or Transfer an Email Address once someone
has opted of receiving future communications.
1.4.8. No Random or Invalid Generation of Email Addresses. You are responsible
for knowing the source of your email list. Email addresses may not be obtained
by the use of a program for random generation of email addresses, and/or "scraping" web
sites or online services. You must have full opt-in data for all recipients
in your database.
1.5. Special Rules Governing Click-Through and Cost-Per-View Deals. From
time to time, a Client may request a campaign wherein payment is based not
on customer conversion but on the number of recipients clicking on an Offer
(a “click-through rate” or “CTR” deal) or the number Offer impressions served
(a “cost-per-view” or “CPV” deal).
1.5.1. For any CTR or CPV deal, you will not employ any device that has
the effect of inflating the click-through rate or number of impressions served,
including but not limited to automatic page-spawning, automatic redirects, “robots” or
incentives offered to any recipient.
1.5.2. Big Top Networks reserves the right to audit any web site traffic
at any time and for any reason, or no reason at all. Should Big Top Networks
determine, in the exercise of its reasonable business judgment, that you
have employed any device to artificially inflate the click-through rate or
number of impressions served, (i) your membership in the Affiliate Program
will be immediately terminated, (ii) any unpaid Commissions attributable
to the subject CTR or CPV deal will be immediately voided, whether or not
earned and (iii) upon demand, you will return to Big Top Networks immediately
any Commissions attributable to the subject CTR or CPV deal that had been
previously paid.
1.6 Additional offer distribution restrictions and limitations. Big Top Networks
prohibits the use of spyware and or adware applications as means of offer distribution
without expressed written consent of Big Top Networks.
1.6.1 Phishing, including, but not limited to, sending an email to a user falsely
claiming to be an established legitimate enterprise in an attempt to scam the user into
surrendering private information that will be used for identity theft, or any other
activity is prohibited. Affiliates using distribution sources (e.g. Myspace) to post bulletins or send
messages to non owned accounts is prohibited. Any such activity will result in immediate
termination and forfeiture of any earnings owed or outstanding to the Affiliate. Affiliate
agrees to return any payment earned through such activity prior to Big Top Networks
discovery of the activity.
1.6.2 Offer distribution to audiences with average demographics 12 years old and
below is prohibited without expressed written consent of Big Top Networks.
2. Offers. You may use your user name and password to access the Big Top
Networks Offer Library. The Big Top Networks Offer Library contains Offers
along with associated commission schedules and restrictions or conditions
specific to each Offer (including, but not limited to, restrictions on incentives
that may be associated with any Offer) that may be downloaded by you only
for the purposes described herein. Placement of any Offer shall be at your
sole discretion, provided that, absent our specific written consent, which
may be withheld for any reason or no reason at all, no Offer may be published
in chat rooms or on message boards.
2.1. Integrity of Offers. You may not add, subtract or in any way alter
or edit any Offer (including, for this purpose, any machine-readable code
which may be a part of any Offer), nor may you make any use whatsoever of
any Offer other than for the purposes of, and as contemplated by, this Agreement.
Offers may only be published in accordance with the terms and restrictions
associated therewith.
2.2. Limited License. Big Top Networks hereby grants to you a limited, non-exclusive,
non-transferable (except in accordance with Section 1.3.1), revocable, worldwide
right to (i) download one or more Offers for posting on your web site and
(ii) use, in connection with publishing such Offers, all copyrighted, trade
or service marked or other protected intellectual property contained therein
for the purposes described in this Agreement.
3. Compensation. Big Top Networks will pay you commissions (“Commissions”)
in the amounts, and at the times, set forth in the commission schedule associated
with each Offer and posted in the Big Top Networks reporting system. Commissions
will be payable only for Offers published by you that result in sales, leads
or customer acquisition (as the case may be) for a Client, and only after
the commissions have been “earned.” It is your responsibility to advise us
immediately of any change in any of the information furnished by you as part
of your application. In the case of CTR or CPV deals, Commissions will be
specified in a specific schedule e-mailed to you.
3.1. When Commissions are Earned. Commissions will not be “earned” until
Big Top Networks receives payment from the Client. Notwithstanding the foregoing,
Big Top Networks may elect to advance to you commissions prior to those commissions
having been earned. You acknowledge and agree that your receipt of commission
payments prior to those payments having been earned is conditional and subject
to Big Top Networks right to demand return of unearned commissions for any
reason or for no reason at all.
3.2. Big Top Networks Records to Control. Big Top Networks maintains records
of all traffic passing over the Affiliate Program. Big Top Networks records
shall govern all interpretations made under this Agreement, including but
not limited to the calculation of Commissions.
3.3. Minimum Commission Requirement for Regular Payment. Big Top Networks
shall not be obligated to make any payment of Commissions to you unless the
aggregate amount of earned Commissions equal or exceed one hundred dollars
($100.00). Any earned but unpaid Commissions shall carry over to the next
regularly scheduled payment period.
3.4. Suspension of Payment. If Big Top Networks determines, in the exercise
of its reasonable business judgment, that you are in breach of any material
term of this Agreement, Big Top Networks will (i) use commercially reasonable
best efforts to notify you promptly of such breach and (ii) suspend any payment
of any earned but unpaid Commissions until such breach has been cured.
3.5. Payment Terms. Parties understand and agree that payment to affiliates,
who have met the minimum commission requirement as stated above, for all
earned commissions, will be sent to affiliates no later than fifteen (15)
days after the end of the month in which commissions were earned.
3.5. Super Affiliate Commissions. Affiliates are encouraged to refer their
associates to the Big Top Networks program. Big Top Networks offers affiliates
a 5% commission on all sales generated through their referred associates
through the Big Top Networks network for the first year that the referred
affiliate has signed up. These commissions will be added to the affiliate
account and paid out on the regular commission schedule.
4. Confidentiality. All information relating to your participation in the
Affiliate Program, including but not limited to your unique user name and
password, the identities of any Big Top Networks Client, Big Top Networks
commission rates and pricing strategies, any calculation of amounts paid
to you hereunder and the number of sales, leads or customers acquired by
you for any Client, shall be considered proprietary information of Big Top
Networks, shall be held in strictest confidence by you and will not, without
the prior written consent of Big Top Networks, be disclosed by you to any
other person, in any manner whatsoever, in whole or in part, and will not
be used by you directly or indirectly for any purpose other than confirming
the correctness of the commission calculation.
4.1. Ownership and Proprietary Nature of Data and Reports. All data, including
but not limited to campaign results, user data, statistical information,
traffic analysis or other data produced or provided by you, shall be deemed
to be the property of Big Top Networks.
4.2. Use of Personal Data. Big Top Networks currently uses and plans to
continue to use some or all of the data collected through the operation of
the Affiliate Program in an aggregate manner (i.e. information aggregated
into demographic data and not personally identifiable). The use of personally
identifiable user data will be governed by the Big Top Networks privacy policies,
as posted on the Big Top Networks web site and as modified from time to time.
5. Covenants
5.1. Covenants of Big Top Networks. Big Top Networks covenants and agrees
to use its commercially reasonable best efforts: (i) to provide, monitor
and maintain the necessary technology applications required to link you to
the Client Web sites; (ii) to provide you with Offers in appropriate format;
and (iii) to provide changes to Offers or cancellations as quickly as is
commercially feasible in advance of requested change date or time.
5.2. Your Covenants. You covenant and agree to use your commercially reasonable
best efforts: (i) to continue to operate and maintain your distribution channels
(including any web pages where any Offer appears) in a manner consistent
with the intent and purpose of this Agreement; (ii) to place Offers in your
distribution channels in accordance with the terms set forth in this Agreement;
(iii) to respond to any change notice promptly and, in any event, within
one business day from Big Top Networks transmission of such change notice
to you; and (iv) to maintain your customer list in a manner that conforms
with best practices of opt-in solicitation and privacy policies. You further
agree to advise us immediately of any changes to any of the information you
provided at the top of this Agreement.
5.2.1. Limited Promotional License. You hereby grant Big Top Networks a
limited, non-exclusive, revocable, worldwide license for the term of this
Agreement to use, reproduce and distribute your company name and logo for
use in our promotional materials.
5.2.2. Non-Competition. You shall not, during the term of this Agreement
and for three (3) months thereafter, implement any cost-per-action (“CPA”)
agreements with any Client with whom you did not have a previously existing
CPA agreement.
6. Termination. This Agreement may be terminated by either of us at any
time and for any reason or for no reason at all. Termination may be effected
by delivery to the non-terminating party of appropriate notice, delivered
via e-mail, fax or other means of public communication, and will be effective
on the earlier of (i) receipt by the non-terminating party or (ii) three
(3) business days following the sending of the termination notice.
6.1. Responsibilities Following Termination. Immediately upon termination,
you will (i) remove any and all Offers from any web site owned or operated
by you and/or (ii) suspend any e-mail campaign that has not already been
sent. As a precondition to receiving any earned but unpaid compensation you
will certify to us, via e-mail, that this condition has been met within two
(2) business days following termination.
7. Liability Policies.
7.1. Warranties. NO WARRANTIES ARE MADE BY EITHER OF US AS TO THE SERVICES
OR TECHNOLOGY DESCRIBED IN THIS AGREEMENT AND EACH PARTY HERETO EXPRESSLY
DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE, TITLE OR NONINFRINGEMENT AS IT RELATES TO THE TECHNOLOGY AND SERVICES
PROVIDED PURSUANT TO THIS AGREEMENT.
7.2. Limitation on Damages. Neither of us shall be liable to the other for
any special, consequential (even if a party has been informed of the possibility
of such damages), incidental, punitive or indirect damages, losses (including
lost or imputed profits), costs or expenses of any kind arising out of these
Terms & Conditions or your participation in or termination from the Affiliate
Program, however caused, and whether based in contract, tort (including negligence),
products liability or any other theory of liability regardless of whether
such party has been advised of the possibility of such damages, losses, costs
or expenses. Except for liabilities resulting from willful misconduct or
recklessness, any liability of one of us to the other shall not exceed the
total amount of the Commissions actually paid by Big Top Networks to you
with respect to your participation in the Affiliate Program.
7.3. Indemnification. Each party hereto agrees to indemnify and hold harmless
the other party and each of its agents, officers, directors and employees
against all liability to third parties resulting from the acts, or failure
to act, of such indemnifying party, or any acts of its customers or users.
7.3.1. You agree to indemnify Big Top Networks, without limitation, for
any costs, charges, fines, expenses, settlements or other liabilities resulting
from any violation, intentional or otherwise, by you or any of your Sub-Publishers
of the undertakings, responsibilities, covenants, representations and warranties
contained in Sections 1.3, 2.1, and 7.1.
8. Dispute Resolution. In the event of disputes between us arising from
or concerning in any manner the subject matter of these Terms & Conditions
or your participation in or termination from the Affiliate Program, we shall
first attempt to resolve the dispute(s) through good faith negotiation. In
the event that the dispute(s) cannot be resolved through good faith negotiation,
the parties shall refer the dispute(s) to a mutually acceptable mediator
for hearing in San Francisco, California. Thereafter, if mediation cannot
resolve the dispute(s), we shall bring the dispute(s) for resolution through
binding arbitration by a single arbitrator. The arbitration shall be held
in San Francisco, California, and the decision reached by such arbitrator
shall be entered as a judgment in any court of competent jurisdiction. The
prevailing party in any dispute between the parties arising from this Agreement
or other matter shall be entitled to recover its reasonable attorneys' fees
and costs incurred in connection with such dispute.
9. Miscellaneous.
9.1. Integration, Severability & Governing Law. Subject to any past
or future publication of Updated Conditions, your account information (including
but not limited to your record of submission) and these Terms & Conditions
(including any Updated Conditions) are the sole and complete agreement covering
the subject matter hereof. Any provision of deemed unenforceable by a competent
court of jurisdiction may be deleted, leaving the remainder of the agreement
operable and in effect. This agreement is made in accordance with and governed
by the laws of the State of California.
9.2. Transferability. Your right to participate in the Affiliate Program
is non-transferable, except in the event of a sale of all or substantially
all of your assets or stock as part of an acquisition or merger, including
any reorganization or reincorporation. Big Top Networks may transfer its
rights to the Affiliate Program without restriction.
9.3. Public Statements. Any press release or other public announcement by
you regarding your participation in the Big Top Networks Affiliate Program
shall require the prior approval of Big Top Networks.
9.4. Force Majeure. Neither of us shall be deemed in default of these Terms &
Conditions
to the extent that performance of our obligations or attempts to cure any
breach are delayed or prevented by reason of any act of God, fire, natural
disaster, accident, terrorism, riots, acts of government, shortage of materials
or supplies, or any other cause beyond the reasonable control of such party;
provided, that the party whose performance is affected by any such event
gives the other party written notice thereof within three (3) business days
of such event or occurrence.
9.5. Relationship. The relationship between us established by these Terms & Conditions
is that of non-exclusive independent contractors. Neither Publisher or Big
Top Networks may represent to any third party, or otherwise be deemed to
be, an employee, agent, or partner or with respect to the other.
9.6. Notices. Unless otherwise specified herein, any notice, communication
or statement relating to these Terms & Conditions shall be in writing
and deemed effective: (i) upon delivery when delivered in person; (ii) upon
transmission when delivered by verified facsimile transmission; or (iii)
when delivered by registered or certified mail, postage prepaid, return receipt
requested or by nationally recognized overnight courier service to the address
of the respective party as indicated above.
9.7. Waiver. The failure of either party to insist upon or enforce strict
performance by the other or to exercise any right under these Terms & Conditions
shall not be construed as a waiver or relinquishment to any extent of such
party's right to assert or rely upon any such provision or right in that
or any other instance, and the same shall be and remain in full force and
effect.
9.8. Survival. Sections 3.2, 4, 6.1, 7.2, 7.3 and 8 shall each survive the
termination of your participation in the Affiliate Program.
9.9. Corporate Authority; Non-Breach. Each party represents and warrants
to the other that: (i) such party has all necessary right, power and authority
to agree to these Terms & Conditions and to perform its obligations hereunder;
and (ii) nothing contained in these Terms & Conditions or required by
such party's performance hereunder will place such party in breach of any
other contract or agreement to which it is bound or violate any applicable
law, including obscenity, privacy and defamation laws and (iii) the performance
of either party's obligations under these Terms & Conditions shall not
infringe or violate upon the Intellectual Property or privacy rights of any
third party.
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